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Why NightOwl

Established in 1975 as an individual store in the Brisbane suburb of Auchenflower, we have since multiplied and are now proudly represented throughout Queensland, New South Wales and Victoria. The business originally turned to franchising in 1986 and aims to grow to 100+ franchises across the eastern seaboard in the coming years.

We provide busy shoppers with a convenient alternative to supermarkets without sacrificing value, range, freshness or quality of shopping experience.

 

NightOwl is also Australia’s longest standing convenience retail franchise

Marketing Strategies

NightOwl’s dedicated marketing department creates intelligent campaigns to increase brand awareness, drive our ‘value proposition’ and customer loyalty. Our marketing team lives and breathes consumer buying trends .

We devise innovative mainstream and specialist advertising, in-store and local promotions, brand partnerships and extensive public relations campaigns to enhance sales and build our brand.

Contact us to find out more.

We coach retail and franchising excellence, regardless of experience or background.

The force of NightOwl’s dynamic brand and proven systems is a powerful combination.

Established in 1975 as an individual store in the Brisbane suburb of Auchenflower, we have since multiplied and are now proudly represented throughout Queensland, New South Wales and Victoria.The business originally turned to franchising in 1986 and aims to grow to 100+ franchises across the eastern seaboard in the coming years.

We provide busy shoppers with a convenient alternative to supermarkets without sacrificing value, range, freshness or quality of shopping experience.

Behind the NightOwl brand is a dedicated, close-knit team of franchising experts and business managers to help guide and develop our franchisees into profitable, sustainable retailers, the guess work has been taken out for you. Our brand strength, business model, training and support, site selection process, construction planning, merchandising knowledge and marketing expertise dictates that our franchisees are set-up for success and start their business lives on the right foot. We have the ability, regardless of your background, to transform you into strong, passionate and successful retailers.

Benefits

FEATURES

ADVANTAGES

BENEFITS

35 years of trading history
  • Established history of successful trading
  • Strong brand equity
  • Known franchise quantity
  • Famous retail destination
  • Franchisee security and comfort
  • Delivery of a consistent offer
  • Driving profitability
Strong brand recognition and identity
  • Instant recognition from distance
  • In-store offer familiarisation
  • Ranging what our customers want
  • Driving impulse and destination shopping
  • Driving profitability
  • Driving loyalty and repeat business
Robust site selection and analysis
  • Strong promotional calendars
  • Unique in-store promotions
  • Competitive pricing
  • Innovative merchandising standards
  • Preserving and growing retailer margins
  • Driving customer loyalty and repeat business
  • Driving profitability
Significant network and purchasing power
  • Driving brand awareness
  • Reinforcing positive brand perception
  • Driving marketing revenue
  • Driving customer trial and loyalty
  • Greater marketing power
  • Greater buying power
  • Driving profitability
Proven business model
  • Tried and tested systems and processes
  • Regular benchmarking analysis
  • Extensive business coaching
  • Robust front and back office systems
  • Franchisee security and comfort
  • Facilitation of multi-site franchisee ambition
  • Excellent return on investment
  • Driving profitability
Great training and ongoing development support
  • Detailed initial induction training
  • Superb ongoing training and development
  • Business coaching
  • Access to benchmarking data and sector information
  • Competently trained franchisees and staff
  • Exceptional delivery of the NightOwl experience
  • Franchisee security and comfort
  • Driving profitability
Secure franchise system with entrepreneurial flexibility
  • Security of a successful business formula
  • Ability to adapt to local demographics and customer needs and unleash entrepreneurial strengths
  • Drive customer loyalty
  • Targeting direct community needs
  • Fulfilling entrepreneurial spirit
  • Driving profitability
Niche market leader and performer
  • Withstand the pressures of changing economic climates
  • Strong profit and return on each m2 of retail floor space
  • Minimal impact to bottom line
  • Ability to trade strongly throughout economic downturn
  • Driving profitability
Our people
  • Passionate, hard working individuals with clear objectives and common goals
  • Collaborative, inclusive internal culture
  • Delivery of a consistent offer
  • Driving profitability
Group innovation
  • Continual development of our offer to customers
  • Regular reviews of operational efficiencies
  • Driving a competitive edge
  • Driving a culture of constant improvement
  • Delivering a unique retail proposition
  • Driving profitability

NightOwl Store of the Future stores feature an innovative new layout and product offering

Find out more

Take your first step towards a great opportunity today!

If you think NightOwl may be the right fit for you or you want to know more contact the Franchise Recruitment Executive on 07 3088 1200 or get in touch below.

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