EXPANDING FOR DECADES
A sought after Aussie brand
Proven Business Formula
First franchised in 1987, we have never stopped growing and with an exceptionally strong brand presence, we now operate over 74 stores throughout Australia. In Queensland alone, NightOwl’s market share has grown to over 35% of the convenience market, putting NightOwl as one of the largest convenience franchise store operators in Australia – supported by the longevity and loyalty of our customers.
We continually invest in franchisee training, modern marketing methods, advanced technology and systems, profitable supplier relationships, store refurbishment and continued expansion into the convenience market.
Training & Support
If you want continued growth year on year, you’ve come to the right place. You’ll never be left without support. Gain confidence and learn how to be a successful business owner in our comprehensive 5 week in house training program, along with ongoing support and updates.
Our dedicated national training manager will train you in everything you need to know about successfully operating your NightOwl franchise.
Brand & Buying Power
We have the independence of small business ownership supported by the benefits of a big business network. Throughout the year, we provide 13 promotion periods, which provide valuable support to assist with keeping your instore marketing fresh and new. Suppliers love our promotions and competitions, and provide us with special or free product for certain NightOwl exclusive initiatives. Point of Sale (POS) marketing offers enticing deals at strategic points around the store, which provide the opportunity to maximise basket spend of your existing customers
Flexibility & Independence
When you’re new to the NightOwl franchise, we teach you everything you need to know about running a successful store including details and advice regarding stock, but it’s still your business. You have the ability to purchase and stock goods from multiple suppliers. You can decide to stock special items based on your unique local area needs, customer requests, supplier offers and more. As your own boss, you choose when and how you work while of course adhering to the agreed upon trading hours.
Our strategy is to ensure we appear on every platform a customer uses throughout the day. That includes websites, apps, mobile, CFD’s, Instore TV’s, Radio, Print and LED screens.
As NightOwl is ahead of the market with this technology, many food and beverage suppliers offer us exclusive deals to advertise on our screens – giving you offers to entice new customers. Your screens are controlled centrally, ensuring that you never run out of deals – and you can still add your own local area marketing whenever you like.
To complement your own local marketing efforts, NightOwl continually invests in digital marketing – building brand recognition so that potential customers choose us over the competition