Innovation and adaption addressing market demand is the cornerstone for success in business, and it’s no more evident than in the convenience sector, especially in these strange COVID-19 days.
Convenience stores have had to fully enter into an era of fast adaptation, where achieving growth means expanding their offer to remain relevant in a full and competitive market.
According to the Australian Bureau of Statistics’ 2014 Motor Vehicle Census, there are more than 17 million vehicles registered in Australia, each representing at least one prospective retail customer.
Subsequently, fuel and service stations have increasingly developed their offerings to not only suit a grab-and-go impulse purchase, but also to provide the essential top up shop store for the time-poor, offering confectionary, drinks, auto-accessories, coffee, cigarettes or even the weekly Lotto jackpot.
A focus on delivering essential products during non-competitive trading times has drastically improved the earning potential for fuel operators, with many functioning on a 24-hour basis.
NightOwl Convenience has developed a healthy network of fuel/convenience outlets within its franchise operation. Currently the network contains 18 fuel sites, five of which are the new Shell fuel service stations located in Western Australia.
Anyone wanting more information on becoming a NightOwl Fuel site franchisee is invited to call the Franchise Support Office and speak with the Franchise Sales and Development Manager.